Client: Silhouette Dance
Project: Digital Marketing & Brand Growth
Role: Co-Owner, Marketing & Creative Director
Overview: Ongoing branding, website optimization, and digital marketing strategy for a growing dance studio focused on long-term visibility, enrollment growth, and brand consistency across platforms.
Challenge: Operating in a competitive local market, Silhouette Dance needed to increase student enrollment while strengthening its digital presence and brand recognition across web and social channels.
Focus: SEO, social media campaigns, event branding, and website optimization
Impact: Increased user engagement, stronger brand recognition, and increased enrollment by 100% from Year 1 to Year 2.
Tools & Skills: Adobe Creative Suite · Canva · SEO Strategy · Social Media Marketing · Brand Design · Content Strategy · UX Writing
Social media marketing content created for Instagram/Facebook/TikTok using Canva, Adobe Illustrator, and Adobe Premiere Pro. This work includes branded graphics and short-form video assets designed to increase engagement, promote events, and maintain a consistent visual identity across platforms.
Recital theme branding created in Adobe Illustrator 2025 for From Dreams to Dance, including cohesive graphics for the program booklet, posters, and video visuals to ensure a consistent and polished event identity.