CLIENT: FinThrive
PROJECT: Perfect Patient Journey – Revenue Management Platform
Role: Lead Designer / Content Strategist
OVERVIEW: Designed a unified visual narrative to introduce FinThrive’s Revenue Management Platform, consolidating multiple healthcare solutions into a single, cohesive experience.
Focus: Platform storytelling, visual system design, and rebranding legacy products into one integrated solution
Impact: Achieved clearer product positioning and a unified brand experience across previously separate platforms while enhancing sales enablement. Leveraged Salesforce data to deliver customizable, customer-specific solution decks that clarified current and future-state capabilities, accelerated adoption of new offerings, and supported Q3 new solution revenue goals.
Tools & Skills: Adobe Illustrator · PowerPoint · Brand Design · Content Strategy
Designed customizable presentation decks for FinThrive’s Revenue Management Platform, allowing each customer to see only the tools and features included in their solution. These modular decks supported sales and client success teams by clearly communicating platform capabilities, improving product understanding, and creating a more personalized, professional customer experience during demos and onboarding.
