CLIENT: Casady School
PROJECT: Admissions Engagement Cards (Pre-K–5)
OVERVIEW: Developed visual and digital assets to support student recruitment and admissions efforts for an independent private school.
ROLE: Graphic Designer / Creative Lead
FOCUS: Family-friendly admissions messaging, child-engagement design, print layout, and brand-aligned visuals.
IMPACT: Improved engagement with prospective families by creating an interactive admissions touchpoint that informed parents while keeping children actively involved during tours and events.
TOOLS & SKILLS: Adobe Creative Suite · Graphic Design · Print Design · Visual Storytelling · Brand Alignment
CLIENT: Casady School
PROJECT: Annual Fund Campaign & Donor Engagement
OVERVIEW: Developed fundraising campaign materials for the Development Office focused on increasing Annual Fund participation across the school community.
ROLE: Graphic Designer
FOCUS: Campaign messaging, donor storytelling, print and digital fundraising materials, visual continuity across multi-year initiatives.
IMPACT: Launched the “Participation Matters” campaign to encourage broad donor participation regardless of gift size, followed by “Funding the Future” materials in subsequent years to clearly communicate how donations directly supported programs, students, and initiatives.
TOOLS & SKILLS: Adobe Creative Suite · Campaign Design · Fundraising Communications · Visual Storytelling · Print & Digital Design
